Shopping for Spirits 2022:  A Shopper Insights Deep Dive Bundle
Shopping for Spirits 2022:  A Shopper Insights Deep Dive Bundle
Shopping for Spirits 2022:  A Shopper Insights Deep Dive Bundle
Shopping for Spirits 2022:  A Shopper Insights Deep Dive Bundle
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Shopping for Spirits 2022: A Shopper Insights Deep Dive Bundle

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SHOPPING FOR SPIRITS 2022: WHAT ARE BEVERAGE ALCOHOL CONSUMPTION AND PURCHASING PATTERNS? HOW AND WHERE DO SHOPPERS SHOP FOR BEVERAGE ALCOHOL? WHAT ARE THE EFFECTS OF THE PANDEMIC ON BOTH CONSUMPTION AND SHOPPING BEHAVIORS RELATED TO BEVERAGE ALCOHOL?

This report explores:

  • Beverage alcohol consumption and purchasing patterns
  • Purchase influencers, from social touchpoints to importance of emerging product attributes like organic or environmentally friendly
  • Influence of Pandemic on category Consumption and Purchase
  • Retailer and Fulfillment choice, when online versus in store is preferred
  • Gifting occasions

What's included

  • Full length deck with recommendations: Shopping for Spirits
  • Complete data set with choice of format: SPSS or Excel
  • Technical orientation:  15 minute call to review the data file with expert shopper research analyst
  • Full questionnaire

Leverage our expertise to:

  • Understand current shopping and consumption behaviors across the category, including beer, wine, liquor, hard seltzer, ready to drink cocktails and more
  • Influence along the path to purchase with the right touchpoints
  • Understand key retailer choice drivers to drive future capture rate
  • Plan for future fulfillment trends

Need more? Contact us at KantarShopper@kantar.com for more information or to get custom cuts of this data by retailer, category, or demographic group.