Shopping for Home - A ShopperScape® Deep Dive Shopper Bundle
Shopping for Home - A ShopperScape® Deep Dive Shopper Bundle
  • Load image into Gallery viewer, Shopping for Home - A ShopperScape® Deep Dive Shopper Bundle
  • Load image into Gallery viewer, Shopping for Home - A ShopperScape® Deep Dive Shopper Bundle

Shopping for Home - A ShopperScape® Deep Dive Shopper Bundle

Regular price
$12,000.00
Sale price
$12,000.00
Regular price
Sold out
Unit price
per 

WHAT IS THE SHOPPING PATH OF THOSE WHO ARE BUYING/IMPROVING THEIR HOME? HOW DOES PROJECT WORK WITHIN THE HOME START, EVOLVE & CONVERT AT TRADITIONAL DIY & OTHER CHANNELS? WHO ARE THE SEGMENTS OF PROJECT-DOERS? 

This report explores: 

  • What are project triggers, influencers & touchpoints, in stores & online? 
  • Where and how do shoppers shop for specific projects and categories – how do they get inspirations, do research, evaluate options and make their final decision throughout the shopping process? 
  • How could retailers be credible enablers at different shopping journey stages, and who are the winners now? 
  • What are different types of DIYers? How do their home improvement shopping behavior differ?  

What's included? 

  • FOUR complete decks 
  • Shopping for Home: Shopping Journeys 
  • Shopping for Home: Consumer Segmentation 
  • Performance evaluations at Home Depot and Lowe’s 
  • The Role of Décor in DIY 
  • Webinar: Deconstructing the Home Improvement Shopper 
  • One 10 slide category-specific deck OF YOUR CHOICE (delivered within 1 week of ordering) 
  • A databook containing breakdowns by Demographic, Channel, Retailer, Category, DIY segmentation, etc. 

Leverage our expertise to: 

  • Understand how shoppers shop for their home, and what the triggers, influencers and touchpoints are throughout the journey  
  • Understand shopping segments & key drivers 

Need more?  Contact us for more information or to get custom cuts of this data by retailer, category, or demographic group.