What is the path of those shopping for children at home? How do parents select retailers, categories, and fulfillment options when children and families are in the household?This report explores:
- How do parents shop for their children?
What retailers to parents shop and why?
How do parents shop with their children?
- Full length deck
- A data book containing breakdowns by Demographic, Shopping Behavior, Channel, Retailer, Category, etc.
- Contains a robust list of retailers
- One 10 slide category-specific deck (delivered within 1 week of ordering)
- How do parents research for their children?
- How do parents select different fulfillment methods and why?
- How do children influence and help parents’ shopping?