What is the path of those shopping for children at home? How do parents select retailers, categories, and fulfillment options when children and families are in the household?
This report explores:- How do parents shop for their children?
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What retailers to parents shop and why?
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How do parents shop with their children?
- Full length deck
- A data book containing breakdowns by Demographic, Shopping Behavior, Channel, Retailer, Category, etc.
- Contains a robust list of retailers
- One 10 slide category-specific deck (delivered within 1 week of ordering)
- How do parents research for their children?
- How do parents select different fulfillment methods and why?
- How do children influence and help parents’ shopping?