Shopping at Discount/Dollar - a ShopperScape Deep Dive Bundle
Shopping at Discount/Dollar - a ShopperScape Deep Dive Bundle
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Shopping at Discount/Dollar - a ShopperScape Deep Dive Bundle

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$10,000.00
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$10,000.00
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WHAT DRIVES SHOPPERS TO DOLLAR/ DISCOUNTER RETAILERS? 

WITH KANTAR’S SHOPPING AT DOLLAR/ DISCOUNTER DEEP DIVE YOU’LL KNOW IMPORTANT DETAILS ABOUT WHY SHOPPERS CHOOSE THESE RETAILERS AND WHAT IS DRIVING VISITS. 

This report explores: 

  • Who is the discount store shopper, and what are the drivers of traffic to discount & dollar retailers 
  • Total spend & how do they pay for trips to discounter/dollar store retailers? 
  • Value attitudes – what are key attitudes and behaviors 
  • Store vs. online shopping within dollar/discount 

What's included? 

  • 3 retailer-centric decks:  
    • Dollar General, Family Dollar and Dollar Tree 
    • Aldi and Lidl 
    • Big Lots and Five Below 
  • Webinar: Battle for the Low Income Shopper 
  • A databook containing breakdowns by Demographic, Shopping Behavior, Channel, Retailer, Category, etc. 

Special offer! 

    • Want to send more than 1 person? Purchase the bundle and we’ll send you a special code for 50% off additional individual tickets or enterprise access. 

Leverage our expertise to: 

  • Know what drives shoppers to the Dollar & Discounter, what missions do they complete, and why do they return? 
  • Understand shoppers’ use of alternative fulfilment methods  
  • Covers multiple retailers: Dollar General, Dollar Tree/Family Dollar, Big Lots, Five Below & Aldi 

Need more? Contact usfor more information or to get custom cuts of this data by retailer, category, or demographic group.