Shopping at Consumer Electronics: A Shopper Insights Deep Dive Bundle
Shopping at Consumer Electronics: A Shopper Insights Deep Dive Bundle
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Shopping at Consumer Electronics: A Shopper Insights Deep Dive Bundle

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$12,500.00
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$12,500.00
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CONSUMER ELECTRONICS: WHAT IS THE PATH TO PURCHASE FOR BUYERS OF CONSUMER ELECTRONICS? LEARN EVERYTHING YOU NEED ABOUT CONSUMER ELECTRONICS SHOPPING: PRE-SHOP INFLUENCERS, RETAILER CREDIBILITY DRIVERS, OMNI-COMMERCE TOUCHPOINTS, ROLE OF RATINGS & REVIEWS, AND ROLE OF STORES & ASSOCIATES

Use this Deep Dive to understand

  • Consumer Electronics shopping details at the retailer and category level, including: pre-shop influencers, retailer credibility, omni-commerce shopping, ratings & reviews, role of stores & associates

What's included

  • 50+ page slide deck outlining the findings and key action steps from Kantar's proprietary Consumer Electronics study
  • Databook containing breakdowns by Demographic, Shopping Behavior, Channel, Retailer, Category, etc. Plus full questionnaire

Leverage our expertise to:

  • Understand changes in behavior between online & offline shoppers
  • Understand differences between repeat and new purchasers and those who purchase emotionally
  • Detail across 9 categories & 35 subcategories: Appliances, TV & Home Theater, Computers & Tablets, Cameras & Drones, Cell Phones, Audio, Video Gaming, Toys and VR; Health & Wearable Tech; Smart Home, Security & WiFi

Need more? Contact us for more information or to get custom cuts of this data by retailer, category, or demographic group.

Price: $12,500 (to learn more or for custom cuts contact RetailNA-shopper@kantar.com)