WHY DO SHOPPERS ENJOY CLUB & KEEP RENEWING? WITH KANTAR’S SHOPPING AT CLUB DEEP DIVE YOU’LL KNOW EXACTLY HOW SHOPPERS USE THE CLUB CHANNEL, BOTH STORE & ONLINE, AND HOW THE RETAILERS PERFORM
This report explores:
- Which shopping occasions are shoppers most likely to do at club?
- Why are club members drawn to their club of choice?
- What motivates them to renew their memberships?
- What role does club play?
- What categories are purchased?
- What spend at club?
- 4 part series on Club shopping (parts 2-4 will be delivered upon publication later in 2021)
- A databook containing breakdowns by Demographic, Shopping Behavior, Channel, Retailer, Category, etc.
- Comprehensive recorded webinar on Club behavior
- Covers Costco, Sam’s Club & BJ’s
Leverage our expertise to:
- Learn critical information on club membership types, renewal & reasons, role, categories & spend, and pharmacy behavior
- Gauge club shoppers’ use of alternative fulfilment methods
Need more? Contact us for more information or to get custom cuts of this data by retailer, category, or demographic group.