KANTAR’S RESEARCH WILL UNCOVER THE STRATEGIES, APPROACH AND PRODUCTS SHOPPERS USE TO MANAGE HEALTH AND WELL-BEING, ENABLING A SHOPPER-FIRST RETAIL PLAN
This report explores:
- What strategies, approaches, and products do shoppers use to manage health and well-being, and how does that influence shopping behavior?
- How self-care attitudes and behavior guide retailer and channel choices.
- Update on Kantar self-care framework: Are shoppers sustaining, indulging, isolating or seeking?
- What/who is most influential including medical professionals, influencers and social commerce?
- What else is important to shoppers, such as mental health and healthy indulgences?
What's included?
- Full length deck with recommendations: Shopping for Health and Wellness
- Complete data set with choice of format: SPSS or Excel
- Technical orientation:15 minute call to review the data file with expert shopper research analyst
Leverage our expertise to understand:
- Changing roles of retailers within shoppers’ pathway to health
- What health and wellness behaviors will be maintained post-pandemic or will a need for new behaviors emerge?
- Barriers to maintaining health, and the role health resources (including insurance) play in shoppers’ overall approach to health management
- How shoppers address their specific health concerns/conditions, approach to diet, and food as medicine