Coming Soon!   Shopping for Health and Wellness
Coming Soon!   Shopping for Health and Wellness
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Coming Soon!  Shopping for Health and Wellness

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KANTAR’S RESEARCH WILL UNCOVER THE STRATEGIES, APPROACH AND PRODUCTS SHOPPERS USE TO MANAGE HEALTH AND WELL-BEING, ENABLING A SHOPPER-FIRST RETAIL PLAN 

This report explores: 

  • What strategies, approaches, and products do shoppers use to manage health and well-being, and how does that influence shopping behavior? 
  • How self-care attitudes and behavior guide retailer and channel choices.  
  • Update on Kantar self-care framework: Are shoppers sustaining, indulging, isolating or seeking? 
  • What/who is most influential including medical professionals, influencers and social commerce? 
  • What else is important to shoppers, such as mental health and healthy indulgences? 

What's included? 

  • Full length deck with recommendations: Shopping for Health and Wellness 
  • Complete data set with choice of format: SPSS or Excel 
  • Technical orientation:15 minute call to review the data file with expert shopper research analyst 

Leverage our expertise to understand: 

  • Changing roles of retailers within shoppers’ pathway to health 
  • What health and wellness behaviors will be maintained post-pandemic or will a need for new behaviors emerge? 
  • Barriers to maintaining health, and the role health resources (including insurance) play in shoppers’ overall approach to health management 
  • How shoppers address their specific health concerns/conditions, approach to diet, and food as medicine