KANTAR’S SHOPPING DRUG STORES DEEP DIVE WILL SET YOU UP FOR SUCCESS IN THIS IMPORTANT CHANNEL. GAIN ACTIONABLE INSIGHTS AROUND WHAT DRIVES SHOPPING AND LOYALTY IN DRUG STORES, WHAT MISSIONS SHOPPERS COMPLETE, AND HOW TO WIN IN DRUG GIVEN INCREASING SHOPPER AND RX CHOICE.
This report explores:
- Which shopping occasions are the best fit for the drug channel?
- What drives drug store trips?
- What role do prescriptions play?
- What health services are used?
- What is the role & usage of loyalty?
- Store vs Online shopping
- Full length deck with recommendations: Shopping at Drug Stores
- Complete data set with choice of format: SPSS or Excel
- Technical orientation: 15 minute call to review the data file with expert shopper research analyst
Leverage our expertise to:
- Understand where drug fits within in the full retail landscape
- Understand which in store services, promotions and other touch points drive trips and purchases.
- Understand how emerging Rx options are impacting traditional trade.
Contact us for more information!