Coming Soon! Meals at Home & Away and Impact on Shopping
Coming Soon! Meals at Home & Away and Impact on Shopping
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Coming Soon! Meals at Home & Away and Impact on Shopping

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KANTAR’S HOLISTIC LOOK AT THE MEAL-TIME LANDSCAPE AND ITS EVOLVING INFLUENCE ON FOOD SHOPPING 

This report explores: 

  • What drives shoppers to cook at home, use a meal kit, get food delivered, or dine out?  Kantar will help clients understand the current meal-time landscape, and its evolving influence on food shopping. 
  • What is the ‘past week’ meal profile of shoppers?  
  • What type of shoppers are meal planners and what are their planning and shopping strategies? 
  • How are outside factors influencing the mealtime equation (i.e., return to office, increasing QSR prices) 

What's included? 

  • Full length deck with recommendations: Meals at home and away: impact on shopping 
  • Complete data set with choice of format: SPSS or Excel 
  • Technical orientation:15 minute call to review the data file with expert shopper research analyst 

Leverage our expertise to understand: 

  • When and why does a shopper opt to dine out, order-in or enroll in a meal kit subscription rather than shop for groceries? 
  • How do meal strategies impact grocery shopping in terms of where shoppers shop and what they buy? 
  • How can traditional retail best serve meal time needs?