KANTAR’S HOLISTIC LOOK AT THE MEAL-TIME LANDSCAPE AND ITS EVOLVING INFLUENCE ON FOOD SHOPPING
This report explores:
- What drives shoppers to cook at home, use a meal kit, get food delivered, or dine out? Kantar will help clients understand the current meal-time landscape, and its evolving influence on food shopping.
- What is the ‘past week’ meal profile of shoppers?
- What type of shoppers are meal planners and what are their planning and shopping strategies?
- How are outside factors influencing the mealtime equation (i.e., return to office, increasing QSR prices)
What's included?
- Full length deck with recommendations: Meals at home and away: impact on shopping
- Complete data set with choice of format: SPSS or Excel
- Technical orientation:15 minute call to review the data file with expert shopper research analyst
Leverage our expertise to understand:
- When and why does a shopper opt to dine out, order-in or enroll in a meal kit subscription rather than shop for groceries?
- How do meal strategies impact grocery shopping in terms of where shoppers shop and what they buy?
- How can traditional retail best serve meal time needs?