KANTAR’S EVOLVING ONLINE LANDSCAPE DEEP DIVE COVERS WHAT DRIVES ONLINE SHOPPING BEHAVIORS INCLUDING MIX AND BREADTH OF A SHOPPERS’ ONLINE RETAILER SET, FULFILLMENT CHOICE, SHOPPING STRATEGIES, AND SOURCES OF INFLUENCE. UNDERSTAND PAST ONLINE SHOPPING AND PREPARE FOR WHAT’S COMING.
This report explores:
- Holistic online shopping behaviors
- Mix & breadth of online retailer set
- Shoppers’ familiarity, use, and satisfaction with last mile delivery and other fulfillment options
- Online shopping strategies including search, instore vs. online interaction, and sites/sources of learnings and influence including social commerce
- Category fit and use of repeating orders and subscriptions
- Direct to consumer brands
What's included?
- Full length deck for each wave with recommendations: Evolving Online Landscape
- Complete data set with choice of format: SPSS or Excel
- Technical orientation:15 minute call to review the data file with expert shopper research analyst
Leverage our expertise to:
- Learn what is effective about the online shopping experience, what missions do shoppers complete online, and what’s likely to happen going forward
- Uncover opportunities to leverage social commerce
- Learn which categories are most frequently used for repeating orders and subscriptions
- Win with the online shopper
Price: $20,000
Contact us for more information!