THE HEALTH AND WELLNESS JOURNEY THROUGH A SHOPPER LENS: KEY ATTITUDES, STRATEGIES, BARRIERS AND HOW THEY DRIVE SHOPPING BEHAVIOR
This report explores:
What strategies, approaches, and products do shoppers use to manage health and well-being, and how does that influence shopping behavior? Kantar will help clients understand how self-care attitudes and behavior guide retailer and channel choices.
What’s included:
- Full length deck with recommendations
- Complete data set
- Questionnaire
- Technical orientation: 15 minute call to review the data file with expert shopper research analyst
Leverage our expertise to understand:
- Changing roles of retailers within shoppers’ pathway to health
- Barriers to maintaining health, and the role health resources (including insurance) play in shoppers’ overall approach to health management
- How shoppers address their specific health concerns/conditions, approach to diet, and food as medicine
- How shoppers define health and wellness, and how their attitudes have changed over time
Questions? Reach out at kantarshopper@kantar.com