The Shopper Lens on Sustainability
The Shopper Lens on Sustainability
The Shopper Lens on Sustainability
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The Shopper Lens on Sustainability

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Sustainability is not a 'one-size fits all' mindset. From edible grocery to purchasing 'green', leverage Kantar's ShopperScape data to better align with shoppers' sustainability expectations.  

This report explores:

  • Shoppers' varying 'sustainable' mindset
  • Attitudes toward sustainability
  • How sustainability fuels buying behavior

Leverage our expertise to:

  • Align with shoppers' sustainability expectations
  • Prepare compelling planning narratives for JBPs, Top-to-Tops, AOPs
  • Inform packaging and pricing strategy

Need more? Connect with Kantar's Shopper Insights team