EXPLORE THE PATH TO PURCHASE FOR SHOPPERS OF CONSUMER ELECTRONICS, INCLUDING A LOOK AT EMOTIONAL VERSUS FUNCTIONAL BUYING.
This report explores:
Consumer Electronics shopping details at the retailer and category level, including: pre-shop influencers, retailer credibility, omni-commerce shopping, ratings & reviews, role of stores & associates
- Full length deck with recommendations
- Complete data set
- Technical orientation: 15 minute call to review the data file with expert shopper research analyst
Leverage our expertise to understand:
- Who is shopping
- Purchase details
- Triggers & Touchpoints
- Online approach
- Interactions in-store
- Purchase funnel
Need more? Contact us for more information or to get custom cuts of this data by retailer, category, or demographic group.