THE STATE OF DRUG CHANNEL SHOPPING REVEALS WHAT’S NEEDED TO CAPTIVATE SHOPPERS AMID CHANGING COMPETITIVE DYNAMICS
This report explores the drug shopper profile, drugstore shopping, most recent drugstore trip, pharmacy and services usage, loyalty and retailer satisfaction and more!
- Full length deck with recommendations
- Complete data set
- Technical orientation: 15 minute call to review the data file with expert shopper research analyst
Leverage our expertise to understand:
- Which shopping occasions are shoppers most likely to do at drug?
- What drives drug store trips?
- What role do prescriptions play?
- What health services are used?
- What is the role & usage of loyalty?
- Store vs Online shopping
- Health services in-store, loyalty, role, frequency, missions, categories & spend
- Role of promotions, touchpoints, seasonality
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